About the customer
SUPERSONIC specializes in creating simple, natural foods and beverages with a primary focus on delivering products that positively impact health, well-being, and provide energy. SUPERSONIC’s products serve as rich sources of natural ingredients, adaptogens, and superfoods, carefully selected to complement each other and offer maximum health benefits.
The company bridges the gap between science and nature by leveraging the latest scientific research and natural discoveries to craft innovative products. SUPERSONIC believes that food and beverages should not only be delicious but also nourishing and healthy. Consequently, the company prioritizes delivering exceptional taste experiences and health benefits through its products.
Research area
A survey conducted at SUPERSONIC aimed to assess customer satisfaction and analyze their needs. This endeavor improved the company’s understanding of customer expectations and allowed them to align their strategy with these preferences. This positive outcome from the research process provides SUPERSONIC with more precise and effective results, potentially leading to the stability and growth of the company in the future.
The long-term success of an organization typically depends on understanding and responding to changing customer needs, a goal that the customer satisfaction survey helped SUPERSONIC achieve. By continuously monitoring and evaluating customer satisfaction and adapting their offerings accordingly, the company can maintain its competitiveness and thrive in the market.
Process
The survey identified factors that were previously overlooked and were revealed during its course, thanks to well-crafted questions and clear responses. During the questionnaire creation, it was noted that some questions were unclear or did not provide significant information. Thanks to valuable feedback, the questionnaire was optimized by eliminating redundant questions and adding those critical to understanding customer satisfaction.
Effects
Following the survey, SUPERSONIC received a detailed data analysis, enabling them to efficiently extract essential insights from the collected materials. This empowered the company to gain a more profound understanding of their customers’ needs.
SUPERSONIC expressed satisfaction with the survey results and, as part of the collaboration, received not only the analysis but also a personalized questionnaire and technical support. This comprehensive service aided the company in fully leveraging the benefits of the survey. Furthermore, SUPERSONIC expressed a willingness to continue this collaboration.
Distinctions
A representative from SUPERSONIC highlighted several key strengths of the Vivelio tool, including:
- The innovation of the tool resulted from the cooperation of the scientific community and specialized engineers.
- The ability to map the decision path of the subjects using behavioral indexes, which, combined with accurate analysis, guarantees high confidence in the data obtained.
- Cooperation with the Vivelio team, flexibility, and experience, contributed significantly to the success of the project.
