Market and competition survey

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Make strategic decisions based on good market knowledge.

  • Forecast market trends! Analyzing data collected through surveys can provide you with insights into future market trends. Information on changes in customer preferences can indicate the evolution of the market and help your company adapt to them.

  • Monitor the competition! Find out what strategies and innovations competing companies are implementing, learn about their strengths and weaknesses. This will give you the opportunity to react accordingly and take action to maintain a competitive position in the market.

  • Plan marketing strategies! Information gathered during market research can serve as a basis for developing more effective marketing strategies. The company can better understand what features of products or services are most important to customers and how to effectively communicate its marketing message.

Get to know Vivelio and find out what data you will see when analyzing respondents' answers!

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Special features:

  • Assess how much you can trust the data on which you base strategic decisions.

  • Analyze the survey statistics and see where you have a competitive advantage.

  • Gain knowledge of potential responses, i.e., what the respondent considered, despite the final answer.

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How to prepare a survey?

Here are some tips that might be useful when creating your original questionnaire:

  1. An Insight type of survey is a good choice for this study.

  2. Setting scores is not the most important thing here, you will draw the most important conclusions from index analysis.

  3. Questions in the form of descriptive value or numerical value, like multiple choice are a good idea with this survey.

  4. When distributing the survey, choose an anonymous response channel.

Do you have special requirements? Get in touch with us! We will be happy to learn about your needs and prepare a personalised offer for you as part of the Enterprise Package!

Frequently asked questions

How to create a multiple-choice question?

To create a multiple-choice question, in the questionnaire creation screen, select the “Add question” option, and then choose “multiple choice” in the “Answer type” field.

How to create a question with a numerical value answer?

To create a question with a numerical value answer, in the questionnaire creation screen, select the “Add question” option, and then choose “number picker” in the “Answer type” field.

How is the Classic survey different from the Insight survey?

  1. When you choose the Classic survey, you will get results presented in the form of statistics. With an Insight survey, in addition to statistics, you will also see behavioral indexes and trace the respondent’s decision path.

What does the potential answer index mean?

  1. This index determines the likelihood of the respondent giving a certain answer, even if it was not ultimately selected.

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