How to measure the effectiveness of training? – Methods of testing the effectiveness of e-learning

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E-learning training has become the most important way of acquiring knowledge during the pandemic. With the increasing popularity, more and more companies have started to offer training services. How to monitor the quality of these services to remain competitive in the market? What is the effectiveness of e-learning research and how to conduct it? Read on to learn how to maintain high-quality training and monitor customer satisfaction.


E-learning effectiveness research – Ensure the quality of your services


The evaluation of training, although subjective, reveals both the positive aspects of conducted activities and areas needing improvement. It turns out that a simple 1-5 rating is not always sufficient. The lack of reliable feedback prevents the discovery of reasons for low or high scores. The goal of e-learning effectiveness research is to obtain the necessary information for potential improvements. As a professional, you aim to understand the factors influencing training effectiveness and how to optimize the educational process. How can you gather such data and prepare the appropriate research? Measuring training effectiveness is a fundamental step in providing educational value to participants and ensuring organizational efficiency.

Customer satisfaction with provided services is a crucial aspect of every company’s operations. A high level of customer satisfaction indicates a higher likelihood of repeat use of the training company’s services. With satisfied customers, your company can effectively compete in the market against other businesses.


What is the effectiveness of e-learning?


The effectiveness of e-learning is a measure of achieving educational goals and the impact of training on participants. It’s important to examine various aspects, such as:

  • Understanding and assimilation of knowledge: In this aspect, we analyze how effectively participants absorb the knowledge presented in the training. We assess whether the content is comprehensible, whether participants can grasp it, and to what extent they achieve the intended educational goals. This helps us evaluate the quality of the knowledge being imparted and tailor its level to the participants’ needs, eliminating potential difficulties in comprehension.
  • Participant engagement: Evaluating engagement is a key indicator to assess whether participants are interested and actively involved in the training. We analyze whether participants engage in interactions, tasks, and discussions, and initiate questions. We also use tools like satisfaction surveys to directly gather participants’ opinions on their level of engagement and satisfaction with the training process.
  • Application in practice: This aspect focuses on the practical utilization of acquired knowledge and skills. We monitor whether participants can apply the acquired knowledge in their daily work. We examine whether the training translates into real benefits in action, work quality, and professional effectiveness of the participants. This is essential for measuring the practical value of the training and its impact on the development of professional skills.


Customer satisfaction surveys after training


Failing to monitor the effects of conducted training can have a significant impact on your company’s market position and competitiveness. A training company that does not take into account the needs and potential feedback from its customers may struggle to maintain its competitiveness. A satisfied customer doesn’t always share positive feedback about the training, while an unsatisfied customer is more likely to express their disappointment with the brand. It’s important to note that a one-time customer satisfaction survey is not sufficient. Training varies, and the e-learning market is changing drastically. Customer satisfaction surveys for online training should be conducted after each course.


How to measure customer satisfaction – Methods for e-learning effectiveness research


To fully leverage the potential of survey research, it’s essential not only to conduct point-based analysis but also to utilize comprehensive surveys and behavioral indices offered by the Vivelio survey tool. The decision-making process that respondents go through when completing the survey provides valuable additional information, which can significantly impact the interpretation of research results. You can try out the Vivelio survey tool for free by clicking here.

What conditions should a survey fulfill to be fully effective?

  • Surveys on satisfaction with training services should be conducted regularly – it’s recommended to survey customer satisfaction after each training, especially when it’s customized for a specific organization or when it’s a new form of training among other services offered by your training company.
  • Survey questions should be directly related to the type of training. Prepare several templates that you can use to evaluate specific types of training. Maintaining consistent themes allows you to compare results over time and draw conclusions about the improvement or decline in customer satisfaction.
  • Survey results should be known not only to the training staff but also to all members of the organization. Even though these individuals are not directly responsible for conducting the training, their role is crucial in the entire process. Awareness of success or failure can be motivating and encourage sharing possible forms of support for the quality of the activities conducted.


Analyzing survey results after training provides valuable data for the organization, which can be used to continue improving the educational process. Vivelio is a survey tool that allows you to specify the effects of the training and implement specific corrective actions, contributing to the increased effectiveness and value of e-learning training for both the organization and the participants.


Continual improvement – Vivelio surveys


Research results serve as a guide for continuous improvement in the training process. It’s important to analyze the results, draw conclusions, and implement potential enhancements. Addressing weaknesses and highlighting strengths enables a continual elevation of training quality. Through an approach grounded in analysis and ongoing improvement, organizations can invest more effectively in the development of their training and educational offerings. If you’re interested in learning more about survey research, click here.